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Spanish B1.9: Advertising and publicity

Publicidad y promoción

Vocabulary (14)

 El producto: The product (Spanish)

En la revista se publicaba un artículo sobre el producto.

Show

The magazine published an article about the product. Show

El producto

Show

The product Show

 La campaña: The campaign (Spanish)

En el periódico siempre publicaban algo sobre la campaña.

Show

The newspaper always published something about the advertising campaign. Show

La campaña

Show

The campaign Show

 La marca: The brand (Spanish)

Mientras el influencer anunciaba el nuevo producto, la marca ganaba popularidad.

Show

As the influencer announced the new product, the brand gained popularity. Show

La marca

Show

The brand Show

 Publicitario: Advertising (Spanish)

La portada de la revista era publicitarísima y cautivaba a los lectores.

Show

The magazine cover was very eye-catching and captivated the readers. Show

Publicitario

Show

Advertising Show

 La verdad: The truth (Spanish)

Mientras publicaban el anuncio, la verdad sobre el producto se revelaba poco a poco.

Show

While they were publishing the advertisement, the truth about the product was gradually being revealed. Show

La verdad

Show

The truth Show

 La mentira: The lie (Spanish)

La campaña usaba la mentira para vender su producto.

Show

The campaign used deception to sell its product. Show

La mentira

Show

The lie Show

 Anunciar (to announce) - Verb conjugation and exercises

Ellos anuncian la firma del acuerdo en la prensa.

Show

They announce the signing of the agreement in the press. Show

Anunciar

Show

To announce Show

 Vender (to sell) - Verb conjugation and exercises

Vosotros vendéis La columna sobre El debate.

Show

You sell the column about the debate. Show

Vender

Show

To sell Show

 El márquetin: Marketing (Spanish)

En el pasado, el márquetin era menos digital que ahora.

Show

In the past, marketing was less digital than it is now. Show

El márquetin

Show

Marketing Show

 El contenido: The content (Spanish)

El contenido del anuncio era persuasivo y educativo.

Show

The content of the advertisement was persuasive and educational. Show

El contenido

Show

The content Show

 Patrocinado: Sponsored (Spanish)

La revista patrocinadísima fue muy impactante para el lector.

Show

The heavily-sponsored magazine was very impactful for the reader. Show

Patrocinado

Show

Sponsored Show

 El influencer: The influencer (Spanish)

El influencer publicaba contenido persuasivo para la marca semanalmente.

Show

The influencer posted persuasive content for the brand weekly. Show

El influencer

Show

The influencer Show

 El cartel: The billboard (Spanish)

El cartel anunciaba la nueva campaña publicitaria del producto.

Show

The billboard announced the new advertising campaign for the product. Show

El cartel

Show

The billboard Show

 El folleto: The leaflet (Spanish)

Cuando estaba en la tienda, el folleto publicitario me persuadía.

Show

When I was in the shop, the flyer was persuading me. Show

El folleto

Show

The leaflet Show

Listening & reading materials

Follow adventures of Eva, Ana, Juan and Pedro.

Exercises

These exercises can be done together during conversation lessons or as homework.

Exercise 1: Translate and use in a sentence

Instruction: Pick a word, translated and use the word in a sentence or dialogue.

1

Vender


To sell

2

Anunciar


To announce

3

La mentira


The lie

4

El contenido


The content

5

El márquetin


Marketing

Exercise 2: Verb conjugation

Instruction: Choose the correct form.

Show translation Show answers

vendíamos, vendíais, vendías, vendía, vendían

1.
Muchos periodistas ... sus artículos persuasivos sobre la política de la época.
(They sold their persuasive articles about the politics of the time.)
2.
En la feria, ... toda la información sobre viajes como profesional.
(You were selling all the information about travel like a professional at the fair.)
3.
Durante la dictadura, él ... información verídica de manera clandestina.
(He sold truthful information clandestinely during the dictatorship.)
4.
En esa época, siempre ... el periódico a mano cada mañana.
(We always used to sell the newspaper by hand every morning in those days.)
5.
... artículos impactantes en la edición digital antes de la conferencia.
(You were selling shocking articles in the digital edition before the conference.)
6.
Cuando trabajaba en la tienda, ... muchos ejemplares de la revista.
(I used to sell many copies of the magazine when I worked in the shop.)

Additional learning materials

Appendix 1: Extended vocabulary table

Core vocabulary (14): Verbs: 2, Adjectives: 2, Nouns: 10,
Context vocabulary: 9

Spanish English
Anunciar Advertise
Campañas publicitarias Advertising campaigns
Carteles Posters
El cartel The billboard
El contenido The content
El folleto The leaflet
El influencer The influencer
El márquetin Marketing
El producto The product
Folletos Brochures
Influencers Influencers
La campaña The campaign
La marca The brand
La mentira The lie
La verdad The truth
Marcas Brands
Patrocinadas Sponsored
Patrocinado Sponsored
Patrocinados Sponsored
Productos Products
Publicitario Advertising
Venden Sell
Vender To sell

Appendix 2: Verb conjugation tables for this lesson

Vender to sell

Pretérito imperfecto Imperfect Past

Spanish English
yo vendía I was selling
tú vendías you were selling
él/ella vendía he/she was selling
nosotros/nosotras vendíamos we used to sell
vosotros/vosotras vendíais you were selling
ellos/ellas vendían they were selling

Exercises and examples phrases

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