10K+ students - 4.8/5

Learn with a teacher Learning materials included Practise conversation

Spanish B1.9.1 Marketing strategies

Pedro and Ana are working on a marketing project. They discuss different strategies to promote their new product.

Diálogo: Estrategias de márquetin

Pedro y Ana trabajan en un proyecto de márquetin. Discuten sobre diferentes estrategias para promocionar su nuevo producto.

Spanish B1.9.1 Marketing strategies

B1 Spanish

Level: B1

Module 2: Medios de comunicación cotidianos (Everyday media)

Lesson 9: Publicidad (Advertising and publicity)

Teaching guidelines +/- 15 minutes

Audio and video

Audio
Audio
Audio with translations

Conversation

1. Pedro: ¿Cómo vamos a promocionar el producto este mes? (How are we going to promote the product this month?)
2. Ana: La verdad es que no sé. No he tenido tiempo para preparar nada. (The truth is that I don't know. I haven't had time to prepare anything.)
3. Pedro: Está bien. Creo que deberíamos trabajar más con influencers para anunciar el producto. (It's alright. I think we should work more with influencers to advertise the product.)
4. Ana: ¡Es una buena idea! Podrían subir contenido patrocinado. (It's a good idea! They could upload sponsored content.)
5. Pedro: Sí pero algunos creen que es una mentira. (Yes, but some believe that it is a lie.)
6. Ana: Podemos hacer una campaña con carteles y folletos. (We can run a campaign with posters and brochures.)
7. Pedro: No sé. Esas estrategias ya no se venden tanto como antes. (I don't know. Those strategies don't sell as much as they used to.)
8. Ana: Es verdad. Ayer estaba mirando folletos del pasado cuando el jefe me dijo que casi no se vendieron. (It's true. Yesterday I was looking at brochures from the past when the boss told me they hardly sold.)
9. Pedro: Las marcas modernas usan más contenido publicitario en internet. (Modern brands use more advertising content on the internet.)
10. Ana: Entonces pensaremos en otras estrategias de márquetin hasta la próxima semana. (Then we will think about other marketing strategies until next week.)

Exercise 1: Discussion questions

Instruction: Discuss the questions after listening to the audio or reading through the text.

  1. ¿Cómo quieren promocionar el nuevo producto?
    2. How do they want to promote the new product?
  2. ¿Por qué no es buena idea hacer una campaña con folletos y carteles?
    3. Why is it not a good idea to run a campaign with leaflets and posters?
  3. ¿Cómo ha cambiado la manera en que las marcas venden sus productos en los últimos años?
    4. How has the way brands sell their products changed in recent years?
  4. ¿Qué tipo de campaña de márquetin crees que tendría el mayor éxito hoy en día?
    5. What type of marketing campaign do you think would have the most success nowadays?
  5. ¿Cómo crees que serán las estrategias de márquetin en el futuro?
    6. How do you think marketing strategies will be in the future?

Exercise 2:

Instruction: Fill in the correct word.

Show translation Show answers

márquetin, venden, producto, patrocinado, mentira

1.
Entonces pensaremos en otras estrategias de ... hasta la próxima semana.
(Then we will think about other marketing strategies until next week.)
2.
No sé. Esas estrategias ya no se ... tanto como antes.
(I don't know. Those strategies don't sell as much as they used to.)
3.
¡Es una buena idea! Podrían subir contenido ....
(It's a good idea! They could upload sponsored content.)
4.
Sí pero algunos creen que es una ....
(Yes, but some people think that it is a lie.)
5.
¿Cómo vamos a promocionar el ... este mes?
(How are we going to promote the product this month?)

Exercise 3: Order the text

Instruction: Number the sentences in the correct order and read out loud.

Show translation
3
... Está bien. Creo que deberíamos trabajar más con influencers para anunciar el producto.
(It's okay. I think we should work more with influencers to advertise the product.)
7
... No sé. Esas estrategias ya no se venden tanto como antes.
(I don't know. Those strategies don't sell as much as they used to.)
10
10 Entonces pensaremos en otras estrategias de márquetin hasta la próxima semana.
(Then we will think about other marketing strategies until next week.)
6
... Podemos hacer una campaña con carteles y folletos.
(We can run a campaign with posters and leaflets.)
9
... Las marcas modernas usan más contenido publicitario en internet.
(Modern brands use more advertising content on the internet.)
5
... Sí pero algunos creen que es una mentira.
(Yes, but some people think that it is a lie.)
2
... La verdad es que no sé. No he tenido tiempo para preparar nada.
(The truth is that I don't know. I haven't had time to prepare anything.)
8
... Es verdad. Ayer estaba mirando folletos del pasado cuando el jefe me dijo que casi no se vendieron.
(It's true. Yesterday I was looking at brochures from the past when the boss told me that they hardly sold.)
1
1 ¿Cómo vamos a promocionar el producto este mes?
(How are we going to promote the product this month?)
4
... ¡Es una buena idea! Podrían subir contenido patrocinado.
(It's a good idea! They could upload sponsored content.)
coLanguage

Follow us for free daily lessons and podcasts!

Conversation classes

These learning materials should be studied with our teachers during conversation classes.

  • Dialogues and short stories.
  • CEFR compliant.
  • Audio and video.
  • PDF, exercises and worksheets included.

Who is coLanguage?

We are a Spanish language school offering online and local conversation classes.

  • Focus on culture and practical situations.
  • Fast paced learning.
  • Social and fun.
  • Individual and group classes.

Enroll now!

©2025 coLanguage. All rights reserved.